Social Media Belongs in Your Marketing Plan
Social media has become an integral part of marketing and public relations. The main challenge is getting a dynamic social media campaign started and keeping it going. For companies with essential products and services, Twitter and Facebook are manageable places to launch a social media campaign. The first question to ask when starting a social [...]
The Perfect Press Release – Create News and Get Publicity
Press releases are written to convey a message to target audiences. They contain information about your company, about people in your company, and activities and milestones that relate to your business. Think of the press release as an announcement to publicize newsworthy information. The press release is the single most important means of communication between [...]