By Arlene Hauben on April 24, 2011
Social media has become an integral part of marketing and public relations. The main challenge is getting a dynamic social media campaign started and keeping it going. For companies with essential products and services, Twitter and Facebook are manageable places to launch a social media campaign. The first question to ask when starting a social [...]
By Arlene Hauben on March 10, 2011
In every industry there are magazines, newsletters, and journals that contain current news and bylined articles from experts in the field. Authored or bylined articles usually provide valuable information about a relevant subject to readers. The process of writing and getting a bylined article published is time-consuming but worth the effort. Once the article gets [...]
By Arlene Hauben on February 27, 2011
Press releases are written to convey a message to target audiences. They contain information about your company, about people in your company, and activities and milestones that relate to your business. Think of the press release as an announcement to publicize newsworthy information. The press release is the single most important means of communication between [...]
By Arlene Hauben on September 14, 2010
Business today demands an integrated marketing strategy, combining offline and online promotion and publicity.